- Provides answers to the real life questions arising in advertising and marketing practice, taking into account workflow and common pitfalls
- Acts as a complete reference book to advertising and marketing law and regulations for professionals in their everyday roles
- Avoids legal jargon and obscure terminology, so readers can get to the heart of the law and regulations to prepare and plan their campaigns accordingly
- Covers everything from the law on intellectual property and defamation to the self-regulatory codes, so readers are fully aware of their compliance responsibilities
Ad Law
The Essential Guide to Advertising Law and Regulation
Understand the key challenges to consider when planning, implementing and managing advertising campaigns, with this practical guide to advertising law and regulations.
Key features at a glance
In association with
EAN: 9780749472894
Edition: 1
Published:
Format: 235x155
416 pages
About the book
Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can 'go viral' in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand's reputation, its creative work, and the strategic planning behind it.
Now offering level-headed advice on everyday questions encountered when designing and running promotional campaigns, Ad Law, the new book from the Institute of Practitioners in Advertising (IPA), is the ultimate handbook to the law and regulation of advertising and marketing communications. Containing guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, this book expertly leads readers through the most applicable laws and regulations, common pitfalls and the practicalities behind them, such as the new industry-standard client/agency agreement.
Covering issues such as intellectual property, privacy and defamation, plus the self-regulatory framework, Ad Law is the ideal companion for any advertising and marketing professional, or lawyer working within these sectors.
About the authors
Richard Lindsay is the Legal Director for the IPA. Prior to this he worked as the Group Legal Director for the Telegraph Media Group and has also worked as an in-house lawyer for several other companies, including Granada Enterprises.
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