- Outlines the different types of influencer marketing programmes and how to design a programme fit for your brand
- Discusses how influencer marketing has evolved and the benefits for your business
- Provides a framework for embedding influencer marketing into your strategy including how to get internal buy-in, identify the right influencers and how to execute it effectively
- Uses case studies from Dell, Spotify, Glossier and Patagonia
- Details the different tools available and how you can measure the effectiveness of the campaigns
B2B Influencer Marketing
Work With Creators to Generate Authentic and Effective Marketing
A practical guide on how B2B brands can partner with creators who align with their brand values and have a genuine connection with their audience in order to create more authentic and effective campaigns that deliver real business results.
Key features at a glance
EAN: 9781398615281
Edition: 1
Published:
Format: 234x156
256 pages
About the book
Have you ever wondered how your B2B brand could use influencers to drive revenue? Ever seen B2C brands killing it in the creator economy and wanted to do the same? If so, this practical guide on how B2B brands can partner with creators to generate more authentic and effective campaigns is the book for you.
Transform your B2B marketing strategy with the power of influencer marketing. B2B Influencer Marketing is a comprehensive guide for B2B brands looking to leverage the creator economy to drive revenue and enhance campaign effectiveness. This book demystifies influencer marketing for B2B businesses, offering actionable insights and strategies to build successful influencer partnerships.
Explore the history and evolution of influencer marketing, understand the landscape and learn how to forge long-term partnerships with creators. From choosing the right influencers to measuring campaign performance, this guide provides a road map to navigate the complexities of influencer marketing. With practical advice and real-world examples, this book is an essential resource for any B2B marketer looking to harness the power of influencer marketing.
About the authors
Nick Bennett is TACK's co-founder and chief customer officer, having over a decade of experience in B2B marketing. Based near Boston, he specializes in go-to-market strategies and champions a people-first approach to drive revenue growth.
Nick integrates the creator economy into B2B marketing, sharing insights as a creator and professional. He authors the People-First GTM Newsletter, providing weekly insights on modern buying behaviors and co-hosts the GTM News Desk podcast with Mark Kilens, discussing B2B trends and strategies. Through these platforms, he advocates for people-centric approaches in the B2B landscape.
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