- Offers a strategic guide on how to use analytics to ensure that business decision making is fully data-driven
- Utilizes the four levels of analytics model (describe, diagnose, predict, and prescribe) to help organizations develop a cohesive framework for the systematic and strategic conversion of data into value, insight and action.
- Provides practical guidance on how to use the four levels of analytics effectively, covering people and functions, strategies, skills and implementation
- Takes an accessible and non-technical approach tailored specifically for business practitioners, managers and leaders who need to use analytics as part of their everyday roles
- Written by a global trailblazer in the world of data literacy, data culture and data-driven transformation.
Be Data Analytical
How to Use Analytics to Turn Data into Value
Learn to use analytics more effectively, convert data into value and facilitate smarter and better decision-making for your organization.
Key features at a glance
EAN: 9781398609280
Edition: 1
Published:
Format: 233x157
240 pages
About the book
FINALIST: Next Generation Indie Book Awards 2024 - Education/Academic Non-Fiction
Be Data Analytical is the book organizations and individuals need to understand how to truly use analytics to turn data into valuable insights and drive smarter decision making.
Data needs analytics to turn it into value and for organizations to be truly data-driven, they need to use analytics correctly. However, most organizations do not move beyond the first, most rudimentary stage of analytics. They miss out on the powerful insights and opportunities available with all the four levels of analytics: descriptive, diagnostic, predictive and prescriptive. Be Data Analytical reveals how to supercharge data value through all the four levels of analytics, bringing data to life and enhancing data-driven decision making.
Be Data Analytical examines each of these four levels of analytics in-depth: what they are, why they matter, how they can be used strategically and how they can be implemented. The book also explores how individuals and organizations can improve their skills and performance in each of these areas. Written by a global trailblazer in the world of data literacy, the book shows professionals, managers, leaders and organizations how to use analytics for the successful and strategic conversion of data into value, insight and action.
About the authors
Jordan Morrow is known as the "Godfather of Data Literacy", having helped pioneer the field by building one of the world's first data literacy programs. He is the founder and CEO of Bodhi Data, served as the Chair of the Advisory Board for The Data Literacy Project and has helped companies and organizations around the world, including the United Nations, build and understand data literacy. Morrow is the author of three books: Be Data Literate, Be Data Driven, and Be Data Analytical, all published by Kogan Page. He is based near Salt Lake City, Utah.
A must-read for anyone looking to harness the power of data. Be Data Analytical stands out as a comprehensive guide that empowers readers to unlock the hidden potential within their data, driving innovation and growth in any field.
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