- Offers a practical and actionable methodology for mapping, measuring and leveraging key stakeholder relationships
- Demonstrates how to implement the new methodology across key accounts, large complex deals and on new business
- Explains how to integrate it into your Account Based Marketing activities to support more effective Key Account Management
- Showcases successful real-world examples from companies such as PwC, Deloitte and KPMG
Building B2B Relationships
How to Identify, Map and Develop Key Relationships to Win More Business
Secure more B2B business faster by effectively measuring and mapping your key stakeholder relationships to better leverage these in the B2B buying process.
Key features at a glance
EAN: 9781398615410
Edition: 1
Published:
Format: 234x156
248 pages
About the book
With more people involved in B2B buying decisions and deals becoming more complex than ever, it's imperative to properly understand who the key stakeholders in each of your deals are and how to engage with them.
Building B2B Relationships presents a step-by-step guide to mapping, researching and leveraging the relevant relationships, helping you to win more and win faster.
Providing a flexible methodology that can sit alongside whatever sales process you have in place, this book supports all kinds of deals, whether it's providing a better understanding of your Key Accounts, helping guide large complex deals, or winning new pilots and new business. By mapping, monitoring and measuring your relationships with all relevant stakeholders, you'll be able to better utilize each one in order to drive business. With real-world examples from major global clients who have successfully implemented this methodology, learn how you can leverage your B2B relationships to maximize results.
About the authors
Ryan O'Sullivan, based in London, UK is Head of Professional Services EMEA & APAC at Introhive where he advises clients such as PwC, Deloitte and KPMG on how they can better utilize their firmwide relationships to improve business performance. Prior to this, he spent 8 years at Infosys, applying the same relationship mapping processes to improve the win rate of strategic deals.
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