- Guides company owners through the process of setting up a business model through financial modelling
- Explains the basics of business modelling in a style that is easy to understand and implement
- Provides support through a range of related case study material and online templates
- Includes guidance on using Microsoft Excel for projection and analysis
- Shows how to use business models to underpin practical strategy and develop all aspects of a business
- Online Resources: downloadable figures from the book
Business and Financial Models
With worked examples throughout and a range of online templates, Business and Financial Models explains the essential basics of planning, building and using business and financial models.
Key features at a glance
EAN: 9780749468101
Edition: 1
Published:
Format: 215x139
296 pages
About the book
A good business model should describe how an organization creates and delivers value, meaning that financial modelling is a vital tool for business strategy, allowing hypotheses and scenarios to be translated into numbers. It enables a company to experiment with different ideas and scenarios in a safe, low-risk environment, to consider what it is aiming to achieve, and to prioritize accordingly.
Business and Financial Models provides an accessible introduction to these essential strategic practices, with guidance on using Microsoft Excel for projection and analysis. The book takes you through the process of building your model from the initial phase of formulating questions through modelling cash flow, budgets, investment appraisal and 'dashboard' tools for monitoring performance.
Ideal for both small and large companies, Business and Financial Models also includes coverage of new visual thinking techniques, like Structured Visual Thinking, and how these can be incorporated into conventional business modelling.
Online supporting resources for this book include downloadable figures from the book.
About the authors
Clive Marsh has worked for Capgemini, Ernst & Young, IBM UK, Shell and several niche consultancies, and is a member of the Chartered Banker Institute's academic team. He has a Masters Degree in Strategic Financial Management, is a Chartered Banker and Fellow of the Chartered Banker Institute, an Associate Chartered Accountant of the New Zealand Institute of Chartered Accountants and a Fellow of the Chartered Management Institute. A regular contributor to financial and business journals, Clive is the author of a number of books, including Financial Management for Non-Financial Managers (also published by Kogan Page).
An excellent book that explains how to visualise and create pertinent and accurate business models within the current economic context. Clive has drawn a straight line from visual thinking and defining the critical questions through to creating useful and relevant financial business models.
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