- Explains how the 12 clear principles of leadership communication contribute to the growth of trust, engagement, relationships and reputation
- Provides a topical overview of the radical transparency of the modern world and how it has changed leadership
- Features dozens of examples from key global organizations and CEOs to show how leaders are using stories and the power of digital communications to monitor and drive their marketplaces
- Online Resources: a supplement article from the author
Communicate to Inspire
A Guide for Leaders
Learn to communicate confidently and effectively as a leader with this essential manual based on lessons from top CEOs.
Key features at a glance
EAN: 9780749468149
Edition: 1
Published:
Format: 235x157
280 pages
About the book
Inspirational leaders make us want to achieve more. They persuade us to their cause, win our active support, help us to work better together and make us feel proud to be part of the teams they create. In short, how well you perform as a leader depends on how well you communicate. So if we want to be better leaders ourselves, how do we communicate in a way that inspires?
Shortlisted for the 2014/15 CMI Management Book of the Year Award, Communicate to Inspire is an essential manual for any aspiring leader, answering these key practical questions. Kevin Murray presents a model that charts the leadership process and draws stories from the years of experience he has had coaching top leaders from a wide range of organizations. He examines and analyzes some of the key successes (and failures) in leadership and provides a unique and successful model for developing your own leadership skills.
Online supporting resources for this book include a supplement article from the author.
About the authors
Kevin Murray specializes in strategic communications, reputation management and leadership communications coaching. He has almost 40 years' experience in communications, including appointments as Director of Communications of British Airways and Director of Corporate Affairs at the UK Atomic Energy Authority. He is currently Chairman of The Good Relations Group. He is also author of The Language of Leaders, shortlisted for the CMI Management Book of the Year Award 2013.
Do you want to be a transformational leader? Then this is the book for you. 5 stars ***** and a must for all leaders - new and old.
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