- Introduces the subjects of event sponsorship, fundraising, partnerships and relationship development, in the context of the Integrated Marketing Communications Mix, allowing readers to see the role they play in overall events management
- Includes discussion questions and recommended reading sections, with each chapter structured around specified learning outcomes
- Reveals fascinating discussion on the future of fundraising and sponsorship, including burgeoning developments such as crowdfunding
- Online resources: Comprehensive set of downloadable teaching aids
Event Sponsorship and Fundraising
An Advanced Guide
Receive a thorough introduction to the subject of event management and sponsorship with this upper level textbook, encompassing all the critical aspects in one resource.
Key features at a glance
EAN: 9780749480929
Edition: 1
Published:
Format: 240x170
288 pages
About the book
Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors.
Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.
About the authors
Tom Lunt is the Programme Leader for International Events Management at the University of Surrey. He is former senior lecturer at London Metropolitan University and spent nine years working in fundraising events with organizations such as Christian Aid and the Royal Star & Garter Home for disabled servicemen and women.
Eva Nicotra is Senior Lecturer at London Metropolitan University, teaching event planning, events marketing and sponsorship, and live music events promotion. She is an accomplished events and music industry professional and previously ran her own events management company for live events, charity fundraisers, concerts and festivals.
In the ever-changing and burgeoning world of live experiences, this book manages to step back and take a firm grasp on the vital discussions and dynamics around sponsorship and fundraising events.
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