- Advises readers on ignoring the annoying inner voice that says they can't succeed and explains how to exploit your imposter for personal success and growth or professional achievement
- Written by brand guru, Rita Clifton CBE, former Vice Chair of Saatchi & Saatchi and former Chair of global brand agency, Interbrand
- Explains why 'brand thinking' is a key skill for anyone, in any walk of life, and how to apply it successfully
- Tackles head on the commonly held myth that you should 'fake it until you make it', and explains why authenticity and being yourself really does win out
- Skilfully makes the case for business being more human and humane so that it will have a positive impact on people, the economy and society
Love Your Imposter
Be Your Best Self, Flaws and All
Find out from one of the most successful business women of their generation on how to deal with imposter syndrome, feel truly prepared in the workplace alongside building your own personal brand.
Key features at a glance
EAN: 9781789667004
Edition: 1
Published:
Format: 199x130
296 pages
About the book
DISTINGUISHED FAVORITE: Independent Press Awards 2021 - Career
SHORTLISTED: Business Book Awards 2021 - Business Self-Development
Studies show that a massive 70% of people feel like an imposter at some point in their professional life. Brand guru and former Chair of Interbrand, Rita Clifton, shares how she learnt to work with her imposter self rather than hide from it in order to succeed in her career.
Imposter syndrome can cause a constant fear of being found out that you aren't 'good enough' or called out for being a 'fraud'. It impacts people in different ways and can be debilitating and negatively affect relationships, personal life and careers. So what can you do about it?
Love Your Imposter shows you how to take on your imposter self and use it as a driver to come out stronger. Using practical down-to-earth advice based on her experiences, Rita Clifton, tackles the myth that you need to 'fake it until you make it', highlights why authenticity can be your biggest weapon and skilfully makes the case for business being more humane.
About the authors
Rita Clifton CBE is the former Vice Chair and Strategy Director at Saatchi & Saatchi, was London CEO and then Chair at the global brand consultancy, Interbrand, for 15 years. In 2013 she co-founded the business and brand consultancy, BrandCap, with offices in New York, Hong Kong and London, and now has a portfolio of board roles. She is a regular commentator across all media, including CNN and BBC. She is a Fellow and former Board Trustee of the Worldwide Fund for Nature (WWF) and a member of the UK Government's Sustainable Development Commission, as well being a Visiting Fellow at Saïd Business School, University of Oxford.
Imposter syndrome is something that so many of us feel, and Rita brings her warm, funny and wise commentary to unpacking the issue and reminding us that we can overcome it, and that we are all human.
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