- Simplifies cutting-edge neuroscience research and presents it in a way marketing and other business professionals can understand and adopt
- Teaches how to relate to prospective customers and sell in a way that is comfortable for both buyer and seller
- Equips readers to confidently apply the techniques in their day-to-day working life
Neuro-Sell
How Neuroscience can Power Your Sales Success
Develop an effective, straightforward selling system based on neuroscience insights on how customers' minds really work.
Key features at a glance
EAN: 9780749469214
Edition: 1
Published:
Format: 234x157
232 pages
About the book
Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what's going on in the customer's mind.
Neuro-Sell helps readers understand the importance of the unconscious and get below the surface of what people say to recognise what they really mean. Packed with examples, quizzes, templates and interactive exercises, it develops readers' skills in building sales relationships with the four main types of buyer and outlines the five stages of neuro-negotiating that will help give readers the competitive edge.
About the authors
Simon Hazeldine works internationally as a professional speaker and performance consultant in the areas of sales, negotiation and leadership. He has a Masters Degree in the psychology of performance, is certified as a Master Practitioner and Trainer of NLP, and is a Fellow of the Institute of Sales & Marketing Management. Simon is a qualified prism brain mapping practitioner and has spoken in 25 countries across five continents.
Simon Hazeldine covers real world, practical advice and techniques to tap into the buyer's brain so that you can influence them on a much deeper level then your competitors.
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