- Supports practitioners in communicating strategically and demonstrating their value in increasingly complex and challenging environments
- Brings local government PR up to date by addressing social media, place-shaping and austerity measures
- Prepares communications staff for the day when the new media criticizes the organization
- Supported by a range of online resources, including case studies, appendices, and a bonus chapter on local authority publicity.
PR and Communication in Local Government and Public Services
Apply best practice in PR and communication to local government or public services with this practical and accessible text covering the issues related to both internal and external communication.
Key features at a glance
In association with
EAN: 9780749466169
Edition: 1
Published:
Format: 234x154
320 pages
About the book
In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and protect their 'brand'.
Full of expert advice, tools and case studies from a variety of sources, PR and Communication in Local Government and Public Services is a practical reference guide to delivering professional public relations for both communications and the delivery of local services. It offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment, whilst reinforcing the importance of effective and meaningful communication to both local democracy and the planning and delivery of quality services.
PR and Communication in Local Government and Public Services is also supported by a range of online resources, including case studies, appendices, and a bonus chapter on local authority publicity.
About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.
About the authors
John Brown has over 35 years of experience in the media and local government public relations. He was Head of PR and Marketing for Strathclyde Regional Council and Glasgow City Council from 1996-2004.
Pat Gaudin has more than 30 years of experience in PR and communications in local government. Previously, Pat was the head of PR and Corporate Strategy for Chelmsford Borough Council, and a past Chair of the CIPR's Local Government Group.
Wendy Moran is a Senior Lecturer in Communication at Manchester Metropolitan University, and a committee member of the CIPR's Local Government Group.
This book brings the theory and practice of public service PR right up-to-date and is a 'must read' for anyone working in PR in the public sector. It will be a valuable resource for both PR practitioners and academics, setting out the theory of effective PR and practical examples of excellence in practice.
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