- Explains how to design and manufacture products that meet the diverse needs and demands of customers, covering a number of different industries, such as textiles, automotive, electronics, aerospace and retail
- Describes how to compete in a global market by integrating product design into the supply chain and looks at key issues, such as resource footprints and risk
- Provides valuable insights from leading businesses who are known for their successful product design, such as Egil Moller Nielsen, former Group-Vice President for Global Distribution and Logistics at LEGO
Product Design and the Supply Chain
Competing Through Design
Learn about the strategic role of product design in the supply chain and how it can transform your current practices and organizational boundaries.
Key features at a glance
EAN: 9780749478230
Edition: 1
Published:
Format: 234x154
264 pages
About the book
Product design touches every aspect of modern life, determining the form and function of the products and technologies that we use every day. Product design is not just concerned with the appearance and functionality of products; it has an important role in determining the cost, pricing, risk and profitability profile of those products. Product Design and the Supply Chain shows how decisions taken at the design stage of a product's life cycle go on to affect that product's subsequent value to a company. Eighty percent of a product's eventual supply chain costs are already present at the early stages of product design and development. This book allows companies to make informed design decisions that have significant positive through-life implications for risk, complexity and responsiveness, thus allowing them to create a 'moat' that is difficult for competitors to sidestep or surmount.
Product Design and the Supply Chain contains fascinating content applicable to industry. It is full of useful and insightful real-life cases and examples. This book sets out to show how design impacts: sales revenues, pricing, time to market, manufacturing and supply chain costs, supply chain risks, brand loyalty, and competitiveness.
About the authors
Omera Khan is Professor of Supply Chain Management at Royal Holloway University of London. She's also a Visiting Professor at the University of Agder in Norway and adviser in logistics and supply chain management to many other universities around the world. She is internationally recognized in the fields of supply chain risk management, supply chain resilience and cyber risk, supply chain responsiveness, sustainability and the impact of product design. Omera Khan's work in this area has been widely published in practitioner articles and academic publications.
Omera Khan has beautifully bridged the yawning gap between product design and supply chain design - a gap that has existed since the logistics/supply chain domain became an accepted management discipline over 50 years ago. Her emphasis on conscious design of the supply chain rather than the inside-out style of thinking that has prevailed to date is very refreshing. And she backs up her case with an impressive array of case studies. This book is long overdue, and a must read for leaders of all corporate functions.'
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