- Provides an understanding of the social media landscape from an HR perspective, which is crucial in today's digital age where recruitment is increasingly moving online
- Shows how to devise and implement a social media recruitment strategy that is aligned with your organization's objectives
- Offers tips on the best tools and social media platforms to use to make the day-to-day recruitment process easier and more effective
- Explains step by step how to make the business case for using new forms of media in the recruitment process, eg video interviewing to save costs and increase reach and flexibility
Social Media Recruitment
How to Successfully Integrate Social Media into Recruitment Strategy
Devise and implement a social media recruitment strategy to meet your company's recruitment objectives.
Key features at a glance
EAN: 9780749473709
Edition: 1
Published:
Format: 235x156
224 pages
About the book
As the recruiting landscape changes, different methods are needed to attract talent, and social media is a key channel. However, many HR and recruiting professionals are not equipped with the knowledge and understanding to create a social media recruiting strategy. Social Media Recruitment combines practical guidance with case studies and insights from industry thought leaders to provide a full understanding of what social media means for HR and recruitment and how to successfully integrate and use it.
In a series of easy-to-follow chapters and manageable steps, Social Media Recruitment covers the essentials from the beginning to the end of the process, including: how to implement a social media strategy; the crossover between HR, recruiting and marketing; measuring ROI; HR policies and procedures needed; big data and HR; using technology in recruiting, such as video interviewing; social media as an internal collaboration and communication tool across companies; how social media will impact recruiting and HR in the future. Ideal for all HR and recruitment professionals, and anyone responsible for talent strategy, Social Media Recruitment focuses on devising and implementing a social media recruitment strategy that works for your organization and is aligned with your recruitment objectives.
About the authors
Andy Headworth is the founder of Sirona Consulting, a specialist consultancy that helps companies understand and integrate social media into their recruitment strategy and processes. He has 25 years of experience in the recruitment industry and has successfully delivered recruitment projects, workshops and speaking assignments in the UK, Europe, Middle East, Canada, USA and APAC. In 2013 he was named one of the 'Top 100 Most Social HR Leaders on Twitter' by The Huffington Post and one of the '50 Most Popular Recruiting Influencers on Twitter' by ERE/LeadTail.
This well-written definitive guide to social media recruitment is an essential resource for integrating social media into recruitment strategies and processes. The book's comprehensive and practical approach, with compelling case studies, provides a strategic framework and a clear road map to deliver, all in an insightful and engaging way.
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