- Delivers an essential and easy-to-follow framework for delivering engaging communication strategies including the transition to flexible working
- Advises how to communicate change effectively and bring clarity and stability to difficult situations, with lessons learned from the Covid-19 crisis
- Includes case studies from global companies including Unilever, John Lewis, HSBC, Volvo Group and the BBC
- New to this edition: chapters on Generation Z in the workplace and the impact of remote working and new material on the responsibility of employers to assure wellbeing and diversity and inclusion
Successful Employee Communications
A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
Understand how to align your communication to your organization's goals, strategy and brand values effectively, to increase employee engagement and make a real difference to the success of your business.
Key features at a glance
EAN: 9781398604483
Edition: 2
Published:
Format: 235x160
328 pages
About the book
Communicating effectively is crucial to improving employee engagement, organizational culture, and performance. Learn how to focus your time and resources to make the most positive difference to your organization and its people.
Successful Employee Communications explores how to help organizations work with purpose, be better listeners and connect with employees who have higher expectations and new ways of working. Easy-to-follow frameworks and checklists will help you conduct an internal communication audit, develop and measure a communication plan, work with difficult news and behaviour change, and support leaders to be more effective communicators.
Written by leading PR and internal communications experts and packed with new case studies and updated content, this second edition of Successful Employee Communications blends theory and practice, sharing insights and lessons from global organizations including AB InBev, Cambridge University, Reckitt and the Organisation for Economic Co-operation and Development (OECD). It is essential reading for anyone responsible for internal communication, employee engagement, organizational culture or employee experience in the new world of work.
About the authors
Sue Dewhurst worked as a senior internal communicator in house and as a consultant for over 20 years, before specializing in learning and development. She's trained thousands of leaders and professional communicators and her models and frameworks are used in organizations worldwide.
Liam FitzPatrick is experienced in change management, PR and internal communications in-house and for major consultancies. He lectures on developing teams, research, and planning, and has served as an external examiner at UK universities.
More than ever, people expect to understand where they add value to an organization and be credited for the value they bring. This second edition superbly blends theory, practice and many expert case studies in a highly practical way. Its very readable style from two battle-worn, time-served, highly experienced practitioners again makes it an excellent practitioners' handbook.
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