- Learn from in-depth case studies which deliver insights and perspectives on current and emerging issues, trends and significant new areas of research
- Gain insights into a variety of topics including technology-related issues, setting and reviewing budgets, managing economic performance and managing costs
- Learn from first-hand experiences from subject matter experts in industry and academia regarding how to reach business objectives and overcome considerable obstacles
- Understand unique perspectives that demonstrate how leading organisations stay competitive across the globe in a variety of geographical contexts
- New to this edition: Covers hot new topics and vital new areas of research which will guide future strategies, as well as being edited by industry expert and highly respected academic, Richard Wilding