- The book offers an exclusive selection of case studies featuring the highest calibre examples of market research authored by MRS patrons, Award and Medal Winners and Finalists of the MRS Annual Market Research Awards, and other leading experts from the industry.
- This book is endorsed by the MRS (Market Research Society).
- Offers insight into best practice within market research.
- Readers are shown practical solutions to real life problems.
The Market Research and Insight Yearbook
Transforming Evidence into Impact
Challenge how you think about market research with this exclusive selection of case studies, showcasing a powerful story of excellence, innovative methodology and remarkable results.
Key features at a glance
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EAN: 9780749478346
Published:
Format: 247x175 Epub
208 pages
About the book
The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and Finalists of the MRS Annual Market Research Awards and other recommended MRS parties, the book illustrates the absolute best in contemporary practice.
There has never been a more exciting time to be a market researcher. New technologies and tools are being developed at lightning pace, and a broader-than-ever range of methodologies are within reach. With this growing armoury of tools available, companies large and small are using market research insights to truly change and positively influence their business results.
Each company featured in The Market Research and Insight Yearbook is not only changing the way we think about market research, but telling a powerful story. By showcasing excellence, innovative methodology and then remarkable results, this book offer a unique insight in to leading market research in practice to demonstrate the power of curiosity and insight for change.
About the authors
The Market Research Society is a credible and recognised voice within the market research industry and known for recognising innovation and excellence. With Kogan Page, leading independent professional and academic publisher to the Market Research sector, both organisations are ideally placed to support this exclusive selection of case studies for the leading lights in Market Research.
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