- Understand how to take quantitative data and turn it into creative campaigns
- Provides tools for marketers looking to take data and use it to create content that resonates with their customers
- Explores emerging theories and practices and provides insights into successful data-driven creatives from top global marketers at the forefront of the field
- Contains real-world examples from brands such as MARS, Diageo, Bose, P&G and Boots
Using Creativity and Data in Marketing
Unlocking Creative Value with Insight and Imagination
Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.
Key features at a glance
EAN: 9781398619258
Edition: 1
Published:
Format: 234x156
288 pages
About the book
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The ability to take the data and blend it with creative thinking is now an essential skill for any marketer looking to create truly impactful campaigns.
Creative Marketing in a Data Driven Age is a practical approach to how you can transform quantitative data into groundbreaking creative strategies. It features original research, encapsulating insights from in-depth interviews with senior global marketers at the forefront of this evolution from brands such as MARS, Diageo, Bose, P&G and Boots. They share firsthand experiences and lessons on harnessing data to drive creativity, offering readers an exclusive look into successful data-informed campaigns.
Designed to challenge conventional marketing and advertising wisdom, the book delves into emerging theories and practices, charting a course through unexplored aspects of data-driven creativity. From how to practically interpret data, to taking that creative leap from insights to ideas, this book equips marketers with the tools to create more resonant and effective campaigns in a data-rich world.
About the authors
Tom Ollerton is the founder of Automated Creative, the creative effectiveness platform who have optimised over 6 billion impressions globally for companies such as MARS, P&G, Diageo and McDonalds. Based in London, UK, he is the host of the Shiny New Object podcast and Advertisers Watching Ads series. He has appeared at MAD//Fest for the last 3 years and was a Juror for the World Federation of Advertisers Marketer of the Year Award 2023. He has spoken at conferences such as Performance Marketing World Unlocked, AdWeek and Social Media Week and is a popular podcast guest.
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