- Explains how value pricing is the fairest and most profitable option for accountants and bookkeepers, and a better alternative to hourly billing
- Contains clear guidance on becoming more confident and comfortable with your pricing strategy and how to avoid pricing too low
- Describes how to identify the right kind of client, the critical steps to pricing a new client and powerful strategies to re-price existing clients without losing them
- Features benchmarking research on how thousands of accounting professionals price their services and dozens of case studies of firms which implemented value pricing
- Covers all aspects of pricing, including creating effective packages, setting out a fixed price agreement and building scope creep into the price
Value Pricing for Accounting Professionals
A Complete Guide for Accountants and Bookkeepers to Find the Right Clients and Increase Profitability
Increase profits without working longer hours with this practical guide to creating an effective value pricing strategy for accountants and bookkeepers.
Key features at a glance
EAN: 9781398605374
Edition: 1
Published:
Format: 235x155
280 pages
About the book
Accountants and bookkeepers are working long hours but not making the profits they should. A value pricing strategy can lead to better prices for accounting professionals and better results for their clients.
The concept of value pricing is simple to understand but many accountants struggle with the price conversation and lack the confidence to charge higher prices. Value Pricing for Accounting Professionals is a practical guide to building a clear pricing strategy, feeling more confident and increasing earnings. It covers the critical steps to pricing a new client and how to re-price existing clients without losing them by quantifying value.
The book's step-by-step approach is backed up by dozens of real-life case studies of firms which applied these methods to get better results, along with benchmarking research based on a survey of thousands of accounting professionals. There is guidance on calculating a profitable price, creating effective packages and managing the 'invisible' cost of scope creep, and new insights into meeting clients remotely and pricing in difficult economic times. Become more profitable and deliver extraordinary solutions to clients with this essential guide to effective value pricing.
About the authors
Mark Wickersham is a Chartered Accountant, speaker and sought-after profit improvement expert. Since selling his own accountancy practice in 2006 he has trained and mentored hundreds of accountants around the world on how to improve their value pricing techniques and strategies. He has built a large, international online community with The Value Pricing Academy, The Bookkeepers' Pricing Academy and the private Facebook group, Value Pricing with Mark Wickersham.
There is great nobility in being paid a fair portion of the value your firm creates. In Value Pricing for Accounting Professionals, Mark provides the mindset change required, along with his proven strategies to help you price based upon customer value, not internal costs. Mark renders your journey painless and rewarding-for you and your customers.
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