- Provides step-by-step guidance for creating and activating effective video marketing and measuring its success
- Shows how to create and edit video campaigns for all budgets, including DIY approaches using DSLRs and smartphones
- Contains case studies and examples from well-known international brands including adidas, Kleenex, and Red Bull
- Online resources: video links for campaigns discussed in the book and a downloadable strategy planner
- New to this edition: chapters on understanding your audience and buying media space on ad networks and social media, content on personal and personalized content and avoiding potential pitfalls such as frauds and fake views
Video Marketing
Create Engaging Video Campaigns to Drive Brand Growth and Sales
Create effective video marketing to stand out from a sea of content, connect with your audiences and boost brand awareness and sales.
Key features at a glance
EAN: 9781398601147
Edition: 2
Published:
Format: 234x158
288 pages
About the book
In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales.
Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones.
Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates. Accompanying online resources consist of video links for campaigns discussed in the book and a downloadable strategy planner for readers to complete and put into action.
About the authors
Jon Mowat is the founder and MD of Hurricane, an award-winning video marketing agency which has worked with organizations including BMW, Axa, Costa Coffee and UN Environment. With decades of experience in the industry, he previously produced documentaries for the BBC, and now turns his expertise to create video content to meet clients' business objectives. Based in Bristol, UK, he is a regular international conference speaker and has been published in a wide range of marketing publications including Adweek, Brandwatch, CIM, Smart Insights and Social Media Today.
If you are launching a video marketing campaign for the first time this is your go to guide or if you already using video in your marketing, this will give you some new ideas. In short, this is the only book you will need to make your video marketing better.
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