5 Ways to Build & Transform Your Business Development Culture (BDC)

In this video, Alex Moyle, author of Business Development Culture, shares 5 quick ways to help build business development culture in your organization.

Create a vision of how your product or service will genuinely help your customers and ensure everyone within the organization is engaged with the development process, with these small but effective changes. This video explores how to align sales and marketing more closely and ensure all teams are confident and capable in supporting the company’s culture and values.