7 Key Steps for Successful Account-Based Marketing (ABM) with Multiple Accounts

In this video, Bev Burgess, co-author of A Practitioner's Guide to Account-Based Marketing, explores what is involved when it comes to account-based marketing (ABM) for multiple accounts. Burgess outlines the best approaches to take - all broken down into seven key steps. 

Watch to understand the value of a process-driven approach compared to tactical campaign activities in ABM.