Designing the Purposeful Organization: Clive Wilson Defines Purpose

Clive Wilson, author of Designing the Purposeful Organization, explains how leaders can deploy Purpose as a strategic anchor, and discusses the steps needed to establish a primary purpose that considers the needs of stakeholders within an organisation. Designing the Purposeful Organization explains how to implement a more enlightened and authentic leadership style that aligns people's strengths to the delivery of a compelling future.

Clive Wilson is a board director at Primeast, a UK-based consultancy that has facilitated purposeful leadership, organisational effectiveness and high-performance teamwork since 1987. Primeast works internationally with a focus on the oil and gas, power, pharmaceutical and technology sectors as well as with change agents and social entrepreneurs.