Gamified Surveys vs. Research Games - When Should You Use Each Method?

Betty Adamou, author of Games and Gamification in Market Research, identifies the key differences between gamified surveys and research games, so you can guarantee you are choosing the right method for your market research.

In this video, the author explores the key aspects of each research method and the benefits that come from them, to help you choose the right game-based method for what you want to achieve and that best suits the data and consumer insights you want to obtain.