How Do You Become a Purposeful Brand?
How Do You Become a Purposeful Brand?
Shaun Smith, co-author of On Purpose: Delivering a Branded Customer Experience People Love, outlines the 3 Critical Steps required to becoming a Purposeful Brand.
On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences.