How to Build a Community with Your DTC Strategy

Building a community begins through defining what your brand does and what it stands for, as well as how it will make things better for your consumers.

In this video, Mike Stevens explains how a strong sense of who you are and what you offer as a brand will attract those who share your values and build your ‘tribe’. Giving examples of how companies such as Tribe have used this community strategy to their success, the author explains the types of activities that create community and how your ‘tribe’ can help your brand grow further.