Put Yourself in the Shoes of a Transformational Leader

In this video, Carsten Linz, co-author of Radical Business Model Transformation, talks about the number of organisations taking on different types of business model transformations, with varying levels of inclusiveness. He mentions brands such as Nike and Netflix, and discusses how they have changed their business models to become focused and achieve success.

Carsten states that radical business model transformation is always about the systematic change between one business model type to another, with a substantial change in the front end and back end, and the monetisation mechanics, to gain or regain the competitive advantage.