Supply Chain Practice: Embracing Collaborative Principles

In this video, Norman McLennan, author of Collaborative Principles for Better Supply Chain Practice, explains the rationale behind embracing collaborative practices across supply chains. McLennan argues that companies need to:

• Become more sustainable, efficient and economical
  
  
• Understand the (soft) behavioural and (hard) commercial collaborative business principles that are needed for success
  
  
• Understand different perspectives across the supply chain