What is an Account-Based Growth Strategy?

Discover if 20% of your customers are driving 80% of your revenue with the Account-Based Framework.

Bev Burgess and Tim Shercliff explore the diagnostic tool included in their book, completed with tools to help you assess your own company in relation to account-based growth and
start filling gaps in your strategy to optimize growth. Learn what you’re good at, what you can improve on and what how to relocate your resources as a result of your findings.