Why is Customer-centric Transformation so Important for Retailers?

In this video, Professor Malcolm McDonald, co-author of 100 Practical Ways to Improve Customer Experience, reveals why market segmentation is the bedrock for a successful retail marketing strategy, and what the future has in store for the industry. 

From developing your value proposition, branding and positioning, to customer-centric transformation and why so many retailers struggle to achieve it, understand the current state of the high street and how you can ensure longevity.