- Provides practical guidance based on case studies of how change works in practice in different organizations around the world
- Highlights new and unique research: ChangeTrack Research has built the largest database on journeys of change ever constructed over a ten-year period and across more than 150 companies and 500 change journeys of all types
- Equips the reader with new and effective analytical tools and approaches to manage change processes in organizations
- Challenges many of the myths around change management with evidence from the data
Big Change, Best Path
Successfully Managing Organizational Change with Wisdom, Analytics and Insight
Use the largest base of empirical change research data ever developed to better understand how successful change happens in organizations.
Key features at a glance
EAN: 9780749469429
Edition: 1
Published:
Format: 242x163
304 pages
About the book
SHORTLISTED: CMI Management Book of the Year Awards 2017 - Management Futures Category
Using ground-breaking modelling, Big Change, Best Path brings unique insights to the dynamics and process of organizational change, understanding success and failure, defining and describing the drivers and conditions of change, and the patterns and paths of organizational change. Author Warren Parry from Accenture Strategy shows that a whole new way of managing change is possible, from empirical benchmarking, predictive approaches that highlight the specific actions needed at any point of a change programme, and visualization for senior managers to show how each part of an organization is responding. The author also challenges many of the myths of change management and the dynamics of how organizations respond to change, clearly showing the common pitfalls and misunderstandings.
Big Change, Best Path explains a new, more analytical way and process for driving successful change, and presents a ground-breaking vision for the future of how organizations can become more agile and resilient.
About the authors
Warren Parry is a managing director in Accenture Strategy with expertise in helping global clients navigate complex organizational change. As the founder and CEO of ChangeTrack Research-which was acquired by Accenture in April 2013-Warren pioneered the development of Change Tracking, a predictive analytics system based on more than 15 years of research which helps organizations manage large-scale organization change. Change Tracking is used by more than 150 organizations in 50 different industries and 25 countries. Warren has lodged 16 patents, has published in international journals and speaks regularly at industry conferences.
[Warren] has created something unique and valuable for all of us who are seeking to understand how to make organizations better, to manage the constancy of change and to create agility and adaptability.... At last we are able to put some science together with the art of organizational change. The goal is to help generate a higher level of success - something that would be worth billions of dollars if we are to believe the statistics - and to bring a much sharper focus to the practice of organization change management.
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