- The internationally-recognized authority on direct marketing, now in its 25th year
- Covers both conventional direct marketing and the latest techniques used for effective internet and digital marketing
- Contains a lifetime of direct marketing solutions, with practical advice and astonishing insight gained from working with clients of all sizes
- Now includes valuable checklists so that readers can maximize the effectiveness of their own campaigns
- Read it and re-read it. It contains the knowledge of a lifetime. David Ogilvy
- If you read no other book on direct marketing you should find the time to read this one. Direct Marketing International
- Probably the best book written on direct marketing and certainly the easiest to read.
- Direct Marketing Strategies
Commonsense Direct and Digital Marketing
Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design. It is the classic work on this subject.
Key features at a glance
EAN: 9780749447601
Edition: 5
Published:
Format: 246x190
448 pages
About the book
Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.
The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns.
For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.
About the authors
Drayton Bird has over 45 years' experience as a copywriter, creative director and latterly as Vice Chairman and Creative Director of the world's largest direct-marketing network, Ogilvy and Mather Direct. Today he is Chairman of The Drayton Bird Partnership, which handles direct marketing and other marketing activities for clients both large and small. An internationally celebrated speaker and columnist, he is also the author of How to Write Sales Letters that Sell (Kogan Page).
Related products
