The circumstances and environments for which the current and universally used forecast push MPS/MRP model was designed are totally different to those of today's highly uncertain world. In this book, Simon Eagle makes a very strong case for the urgent need of migrating to demand-driven models in supply chain management. You will find a comprehensive description of the knowledge frontier in this fundamental area including the basic equations that should drive it, seldom known by people working in the field. Applying these concepts with rigor will give any company a substantial competitive advantage and a clear path for sustainable growth. A must-read for any industry professional in any area, at any level in any industry.