- Addresses key founder challenges such as founder depression, imposter syndrome, assessing employee performance, hiring and firing, building a culture to scale and how to grow as a leader as your start-up matures
- Offers a framework for business growth by helping leaders manage themselves, manage their teams and manage their business
- Provides practical tools for growing a start-up including how to build a culture, who to hire (and if you must, fire) and how to measure overall effectiveness