- Is a no-nonsense guide to making it in business and as a female founder, from advice on how to seek investment and grow your team, to finding your voice and leadership style
- Includes a rich collection of exclusive case studies from world-renowned pioneering businesswomen like Rachel Carrell from Koru Kids, Steph Douglas from Don't Buy Her Flowers and Saasha Celestial-One from OLIO
- Covers all the basics of how to launch a business, but also pushes readers to consider deeper issues related to being in business such as how to lead, how to fully exploit the possibilities of digital channels and how to build a community around your business
- Describes the challenges and obstacles that women often face and offers a toolkit to overcome them, placing special emphasis on the opportunities available with digital and influencer channels