- Demonstrates an alternative way to launch your business that defies some of the old school rules of business and argues the most important thing is to just get your idea out there
- Contains a diverse list of examples of entrepreneurs who have done it by foregoing traditional routes, from award-winning professional network founders like YSYS, bestselling products like Rens Original and innovative new offerings like Beauty Pie
- Taps into the disruptive trends that are opening up opportunities for entrepreneurs like social media selling, innovation labs and quick data validation or pro-social business grants
- Demystifies the process of launching a successful business: you don't need to know it all to launch and highlights the important elements to tick off so you're spending time where it matters
Unprepared to Entrepreneur
A Method to the Madness of Starting Your Own Business
Uncover how you can be your own boss, launch a successful business and live the life you want, bypassing business school, funding rounds and exclusive members clubs.
Key features at a glance
EAN: 9781398601468
Edition: 1
Published:
Format: 216x140
256 pages
About the book
SHORTLISTED: Business Book Awards 2022 - Start Up/Scale Up
Times have changed: you can launch a successful enterprise with your phone, sell through social media and tap into a whole world of opportunities.
Unprepared to Entrepreneur is an honest guide to launching your own business, sharing real stories from real people who have tested, failed and won at business. It profiles the underdogs, those who brainstormed ideas whilst travelling on the bus, started a business from their phone and managed to create three income streams whilst maintaining a full-time job in the city to show you that you can do it too. From a working Google doc as your business plan, to ideation strategies that live and die off Instagram engagement; they won't teach you this at business school.
Sonya Barlow takes a look at the resilience needed to make it in business, the incredible tax on mental health and the non-negotiable steps to creating a viable business. This is the ultimate guide to side hustling, freelancing and entrepreneurial freedom of the future.
About the authors
Sonya Barlow is an award-winning entrepreneur, founder of the @LMFnetwork, diversity business coach and TEDx speaker. She works with clients like Google, Vodafone, Barclays, the Financial Times and PwC. Named as one of 2020's Most Influential Women in Tech by ComputerWeekly, she is a TechRound Top 50 BAME Entrepreneur, LinkedIn's Changemaker 2021 for Gender, Diversity & Inclusion and Marie Claire Future Shaper 2020 and hosts the Everyday Hustle radio show for BBC Asian Network. Her work has featured in Metro, Business Insider, The Telegraph, BBC Radio5 and BBC Breakfast. She is based in London, England.
Frank, solidly researched and packed with fascinating insights about the reality of building a career around your personal brand - this is the sort of book I wish had been around when I started my career. Sonya Barlow is an exciting voice shaking up the world of entrepreneurship and telling it like it is.
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