- Includes a foreword from Joseph Jaffe - best-selling author of Flip the Funnel
- Highlights just how important people and company culture are to brand positioning and the bottom line
- Includes case studies of companies such as Zappos, Intel, Cisco, Kodak, Nokia, Unilever, Diageo, Edelman, and Microsoft
The Conversation Company
Boost Your Business Through Culture, People and Social Media
The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives.
Key features at a glance
EAN: 9780749464738
Edition: 1
Published:
Format: 235x156
288 pages
About the book
Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion.
The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization.
Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.
About the authors
Steven Van Belleghem is a successful entrepreneur, academic, speaker and author. He is a Managing Partner of InSites Consulting, (a fast growing market research & consultancy firm), Professor at Vlerick Leuven Gent Management School and author of The Conversation Manager.
It is widely accepted that social media has changed the world of marketing dramatically in the last few years, but few books sum up exactly what that is, and how to harness it, better than The Conversation Company by Steven Van Belleghem
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