- Provides quick-read sections filled with practical, actionable tips and methods on improving creativity
- Sets out a process for encouraging, implementing and evaluating creativity in the workplace
- Includes international examples from Virgin, The Body Shop, Disney and 3M to demonstrate best practice to help organizations secure competitive advantage
The Innovative Leader
How to Inspire your Team and Drive Creativity
Essential reading for leaders this book is full of inspirational ways to improve the creativity of your team, drive innovation and boost the performance of any organization.
Key features at a glance
EAN: 9780749450014
Edition: 1
Published:
Format: 218x139
208 pages
About the book
"Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion." Jack Welch, former CEO, GE
The Innovative Leader stresses the importance of innovation and creativity in modern business to help organizations secure competitive advantage over rivals. It shows how to apply the methods described to the individual, to others and to the organization.
Author Paul Sloane demonstrates the importance of setting out your vision clearly and emphasizes the need for continual evaluation of the process. Numerous international examples illustrate how organizations such as Virgin, Body Shop, WPP and 3M have benefited from this approach, encouraging excellence and entrepreneurship through setting challenging goals to keep employees motivated and engaged.
About the authors
Paul Sloane is the founder of Destination Innovation (www.destination-innovation.com). He was a top salesman with IBM, UK, MD of Ashton-Tate, VP International for MathSoft Inc and CEO of Monactive. Clients for his presentations and workshops include Vodafone, GlaxoSmithKline, Phillip Morris, IBM, Equant, BT, Prudential and L`Oreal. He is the author of The Leader's Guide to Lateral Thinking Skills, also published by Kogan Page.
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