Generating Sales Leads in B2B Marketing
Discover why lead generation is a short-term, tactical activity and NOT an overall marketing goal
In this video, Heidi Taylor, author of B2B Marketing Strategy, explores the third key B2B marketing fallacy – that the purpose of marketing is to generate sales leads. Here she explains why lead generation should only be used as a short-term, tactical activity, and not as the overall purpose or wider aim of marketers.
