- Provides a clear unflinching account of why social media is important for leaders and aspiring leaders and guides them through how they can use it personally as well as how they can oversee how it is used internally in the organization
- Uses globally diverse and relevant case studies of social media savvy CEOs that include T-Mobile CEO, John Legere, former Best Buy CEO, Brian J Dunn, Head of Clients and Markets PwC, Kevin Burrowes, Caron Bradshaw, CEO, Charity Finance Group, Kevin Roberts, former Chairman, Saatchi & Saatchi.
- Provides readers with a unique social media CEO health check that audits where they are at, and offers invaluable templates, content plans and pipeline builders
Get Social
Social Media Strategy and Tactics for Leaders
Understand why social media is an important discipline for leaders to engage with and master, and learn how to do it well.
Key features at a glance
EAN: 9780749482558
Edition: 1
Published:
Format: 235x155
256 pages
About the book
FINALIST: Business Book Awards 2019 - Leadership Category
Business leaders' audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture, social media is the glue that allows us to stay connected to communities, products and brands. If your customers are on social media, along with your competition, then shouldn't you be there too? Get Social untangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results. Leaders who use social media platforms right have been shown to be more connected to their customers and employees, they gather major market research advantage by being part of the social conversation and they embody their brand message thus connecting with people on an authentic level.
Get Social guides you through what you need to know about social media, and how it connects to your wider business strategy and the bottom line. Michelle Carvill helps you to identify how you can find your voice through all the different platforms and consistently be the leader you want to be.
Along with a social CEO health check, Get Social offers invaluable templates, content plans and profiles of successful social media savvy CEOs. This book will give you all the tools you need to successfully launch yourself in the social conversation and see immediate results for your career and business.
About the authors
Michelle Carvill is Founder of Carvill Creative - a social media marketing agency founded in 2002 whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future, she advises clients on Online Marketing Communication and Social Media Strategies and leads a team delivering practical social media planning and daily management.
She also works with different training organisations developing and delivering training courses around social media, digital marketing, content creation, blogging and online business, both in the UK and overseas, for businesses like PwC, LinkedIn, Air Products and the Association of Corporate Counsels.
In this meticulously and extremely well-written book, Michelle covers the most important and hitherto totally forgotten part of digital transformation - getting real buy-in and understanding from the C-suite. As a modern business handbook, it covers exactly what even the most technophobic executive needs in order to become a true digital leader. I'll be sure to give a copy of this to all my clients!
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