- Uncovers the importance of creativity for business leaders and details how it can be cultivated on both an individual and organizational basis
- Features unique insights on creative leadership from leaders and pioneers such as Per Larsen (Brand Manager, LEGO), Andrew Reich (former Executive Producer of Friends) and Dave Crawford (Executive of R&D, Walt Disney Imagineering)
- Not only explores the individual benefits of creativity, but also details how a creative mindset can be embedded and sustained within the culture of an organization or team