- Enables readers to research and complete a winning business plan by highlighting 24 separate areas of development with corresponding assignments
- Is based on teaching methodology which was developed at one of the UK's best business schools, Cranfield School of Management
- Contains close to 70 case studies of business planning that are behind a myriad of business ventures that include Richer Sounds, Eat 17, The Northern Dough Company, Catalan and Secret Escapes
- New to this edition: Has been streamlined to ensure readers spend time where it matters and also includes updated information resources, new case studies and updated financial projection assignments
- Online Resources: Includes slide deck for lecturers and downloadable templates
The Business Plan Workbook
A Step-By-Step Guide to Creating and Developing a Successful Business
Build a robust business plan that will underpin the success of your business with the tenth edition of this established guide to business planning.
Key features at a glance
EAN: 9781789667370
Edition: 10
Published:
Format: 232x150
320 pages
About the book
Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan.
Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Workbook guides you through all the necessary steps to constructing a winning business plan. This is a practical run-through of 26 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to
- Come up with a winning business idea
- Complete market and competitive research
- Set up a winning marketing strategy
- Forecast watertight financials and projections
- Define realistic operations and staffing
- Deliver an unforgettable pitch to potential backers and investors
This new and fully updated edition includes 67 business case studies that show you how successful entrepreneurs have dealt with strategic planning in the past. The content has been streamlined to focus on the most critical parts of business planning, ensuring you spend time where it matters and stay competitive. With new information resources and financial planning consideration, this is an invaluable guide for entrepreneurs, business executives and students.
About the authors
Colin Barrow has lectured in business schools in the UK, the USA, Australia, the Far East and throughout Europe. A former visiting fellow at Cranfield School of Management, he is the author of the 30 Day MBA series, Financial Management for the Small Business and Starting a Business from Home (all published by Kogan Page).
Paul Barrow is a visiting fellow at Cranfield and also a consultant advising SMEs on growth strategies.
Robert Brown is a visiting fellow at Cranfield and directed the Graduate Enterprise Programme there, where he led a course on entrepreneurship.
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