- New to this edition: updated content on social media, crowdfunding and digital businesses with case studies including Moonpig and Not On The High Street
- Is part of the Business Success series which offers ambitious entrepreneurs the practical advice they need to succeed
- Offers hundreds of innovative ideas for setting up a profitable and successful home-based business and reveals how to find and exploit lucrative business opportunities to help readers grow their businesses
- Contains valuable guidance on building business-winning websites and expertly handling social media and digital communications
- Provides global case studies of home business success to inspire readers and give the book a solid grounding in real life entrepreneurship
Starting a Business From Home
Your Guide to Planning Your Home Start-up, Reaching a Market and Creating a Profit
Get hundreds of ideas and clear strategy for setting up a profitable and successful home-based business with this fully-updated guide.
Key features at a glance
EAN: 9780749480844
Edition: 3
Published:
Format: 217x140
304 pages
About the book
For aspiring entrepreneurs and business owners, the possibilities are limitless. The flexibility, freedom and cost-effectiveness that starting-up in the home offers means that more and more entrepreneurs are choosing this as the best location to agilely launch their business. Starting a Business from Home gives you the valuable advice you need on how to run a successful business from your own desk and, crucially, how to rise to the challenge of business expansion.
Packed with practical advice, Starting a Business from Home covers how to research your market, business ownership and titles issues, raising money and managing your finances, building and operating a website, writing a business plan, preparing your accounts, taking your product to market and expanding overseas - all from your home. Exercises, end of chapter actions and technical resources in the appendices mean that this is the ultimate practical guide for home-based entrepreneurs. Case studies from around the world showcase best practice and provide inspirational stories from successful businesses that began in the home.
About the authors
Colin Barrow has spent 15 years applying the principles and knowledge acquired through his own MBA to successfully running companies. He has lectured, researched and collaborated with colleagues in business schools in the UK, America, Australia, the Far East and throughout Europe and is currently a visiting fellow at Cranfield University and teaches there regularly. He is also the author of The 30 Day MBA series, The Business Plan Workbook and Financial Management for the Small Business (all published by Kogan Page).
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